Lettuce Pray
or Please Don’t Leaf Me Now

Brian Campbell

Full Article with Pictures: https://highhopescommunications.ca/wp-content/uploads/2018/11/Lettuce-Pray.pdf

In the days following the fall of the Romaine empire, I have been noticing a disturbing trend in our grocery stores. Not only has all the romaine been stripped from the produce shelves, leafing nothing behind, but the remaining lettuce has virtually doubled in price. That’s right, all the red and green leaf lettuce that, all summer, had been priced at $0.99 to $1.29 per bunch, and had just grown to $1.99 to $2.29 with the coming of October and winter pricing, has now soared to $3.99 per bunch. And in some stores it appears that those bunches have shriveled to nearly half their regular size. So Winnipeggers, I’m sorry to say that it seems as though our salad days are over, at least for the foreseeable future.

Endives, Romaines, Radichios, please don’t leaf me hungering for more! Since I can think of nothing Butter, Lettuce pray for a way to retain some green in our diets without losing too much green from our wallets. Not even the lowly Iceberg managed to avoid the rapidly sprouting prices, although it was the last to be hit. But since, much like its namesake, iceberg has a minimum of nutritional value and a maximum of water content, eating too much of it may leave you feeling as waterlogged as the Titanic. Coincidentally, the local news agencies, much like the captain and crew of the Titanic, failed to see the lettuce crisis until after it hit the iceberg. Go figure.

But why is there an attack on our greenery? Is it because of the recall on Romaine? Does that even make sense, since the rest of our greens are Kale, Cress and healthy? But hard as it is to believe, that is exactly the reason. Following the example set by the oil and gas companies, our stores have decided that a crisis in one area of produce means a price increase in others. There is really no other way I can Spinach.  It is pure Chicory, plain and simple. To me this is greed, nothing more or less. There is, of course, one other very good reason they do it. Because they can.

But what can we do about it? Boycott salad greens until the price comes back down? Unlikely. That would probably hurt us more than it would ever hurt the stores. What I have chosen to do is identify the Escarole in the room by writing about it in this article.  What you do about it is now up to you. All I know is that whenever there is a crisis in big industry, whether it is the oil and gas companies, the automobile industries, the electrical and energy industries, or in the agriculture industry, the ones who ultimately pay the price are we, the consumers.

So, my fellow salad lovers, I leaf you with this. Whether you are Green or Red leafed, Butter, Batavia or Cress, we are all better off bunched together than Romaine alone in the field.